Mazda's Abandoned Luxury Brand - Past Gas #102

Added on 13 Sept 2021
54:11

Podcast

Description

Have you ever heard of Amati? In the late ’80s, Mazda took a big swing and tried to create a luxury car brand. They were emboldened by the success of the Miata. But somehow, Amati never happened, and almost 400 million dollars were wasted in the process. Today on Past Gas: how did Amati become a ghost badge haunting Mazda’s dreams? Why does Mazda refuse to discuss the failed brand? How did Mazda go from zoom zoom, to doom and gloom?

Info

Channel
Program
Season2021
Episode titleMazda's Abandoned Luxury Brand - Past Gas #102
Episode number1
Date added13 September 2021
Original date12 September 2021
Run time54:11
CategoryOther

Donut Media

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